New study: Millennial women underrepresented in crypto investing opportunity

Investing in crypto--right now at least--is dominated by young men.

That’s the main takeaway from a survey Circle commissioned of 3,000+ Millennials, Gen Xers, and Baby Boomers in the U.S. using SurveyMonkey Audience panels. Highlights include:

  • Millennial men plan to invest in crypto over the next year at more than twice the rate of Millennial women (18% vs. 7%)
  • 1 in 4 Millennials expressed interest in purchasing crypto over the next year, more than 10 times the rate of Baby Boomers

We at Circle believe crypto technology will enable powerful ways to create and share value for everyone, across all generations and genders. And for Circle Invest, specifically, we're focusing on making crypto investing accessible for everyone through a simplified product experience and educational content.




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