A few a months ago, we launched “Buy the Market” - a way for our customers to buy all our listed assets in one tap. This feature was so successful that over 30% of our users are taking advantage of it. Today we are building upon this theme through the launch of3 additional collections - Platforms, Payments, and Privacy. Users will be able to purchase all the assets in each of these categories in one tap.
Why do collections matter?
Crypto is complicated. Many projects aim to solve similar real-world problems, but take vastly different approaches to get there. Projects like Bitcoin, Bitcoin Cash, Stellar, and Litecoin are trying to build superior payment rails based on blockchain technology so that making payments is as easy, instant, and as borderless as sending an email. If customers are passionate about this category of assets and want to invest, they can simply buy the Payments collection. Each of the assets in the collection will be weighted by market cap. Customers will also be able to educate themselves on the collections through our in-product content.
As crypto evolves, more projects will be kicked off to apply blockchain technology to various use cases. As we continue to list the crypto assets associated with the projects on Circle Invest, we will also introduce new collections and relevant educational material so that customers can invest in the categories that most interest them.