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Welcome to the Era of Open Money: Circle Launches 2024 State of the USDC Economy Report
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Brand Kit
Follow these guidelines when promoting Circle in marketing communications, including advertising, articles, websites, social media, and printed promotions.
- Circle Logos
- Logo guidelines
- Stablecoin logos
- Bios & headshots
Circle Logos
The primary Circle logo has a full color icon with its wordmark set in Licorice 700. On dark backgrounds, the wordmark is white.
On colored backgrounds, the entire logo is white. Our logo can also be monochrome, Licorice 600 when sitting on white or frosting backgrounds.
Be mindful there is always plenty of contrast when choosing a logo variation.
Primary Logo
Primary Logo on dark background
One-color logo / licorice
One color logo / white
Icon
The full color icon can be used on light or dark backgrounds, but never on a bright color, and must retain an appropriate level of contrast.
Licorice 700 icon can be used on white or light backgrounds. White icon can be used on colored or dark backgrounds.
For favicons and avatars, the icon’s container includes the minimum whitespace, equal to the thickness of its rings. In rare cases when a dark container is needed, the same rule applies.
FULL COLOR ON LIGHT
FULL COLOR ON DARK
ONE-COLOR LICORICE
ONE-COLOR WHITE
FULL COLOR INSET ON WHITE
FULL COLOR INSET ON LICORICE
ONE-COLOR INSET / LICORICE
ONE-COLOR INSET / WHITE
Logo guidelines
Clearspace
The clearspace proportion is measured in x, where x = 1 gap + 1 ring. On all sides of the logo, clearspace is 2x.
Space between the icon and the workmark is 1x.
Sizing
Logo Don’ts
Stablecoin logos
Our stablecoin logos have a full color icon with wordmarks set in Licorice 700.
In rare cases, a 1-color, monochrome versions can be used, set in Licorice 700. When monochrome, the white part of the icon is knocked out.
On dark backgrounds, the wordmarks are white.
In rare cases, a 1-color, monochrome version can be used, set in all white.
USDC FULL-COLOR LOGO ON LIGHT BACKGROUND
USDC FULL-COLOR LOGO ON DARK BACKGROUND
EURC FULL-COLOR LOGO ON LIGHT BACKGROUND
EURC FULL-COLOR LOGO ON DARK BACKGROUND
USDC / LICORICE
USDC / WHITE
EURC / LICORICE
EURC / WHITE
Icons
The full color icon can be used on light or dark backgrounds, and must retain an appropriate level of contrast. When full color, the white part of the icon should always remain intact. In rare cases, a 1-color, monochrome version can be used. When monochrome, the white part of the icon is knocked out.
USDC / FULL COLOR ON LIGHT
USDC / FULL COLOR ON DARK
USDC / LICORICE
USDC / WHITE
EURC / FULL COLOR ON LIGHT
EURC / FULL COLOR ON DARK
EURC / LICORICE
EURC / WHITE
Stablecoin logo clearspace
Clearspace is the area around the logo so it’s never crowded among other elements.
Rule of thumb: don’t put anything near the logo that is closer than 2x the space between the icon and wordmark.
Minimum size is 72 pixels height in digital applications or 1 inch/25mm in printed applications.
Leadership bios & headshots
When referencing our leadership team, please use the following headshots and bios in your materials.