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Brand Kit
Follow these guidelines when promoting Circle in marketing communications, including advertising, articles, websites, social media, and printed promotions.
Circle logos
The primary Circle logo has a full color icon with its wordmark set in Licorice 700. On dark backgrounds, the wordmark is white.
On colored backgrounds, the entire logo is white. Our logo can also be monochrome, Licorice 600 when sitting on white or frosting backgrounds.
Be mindful there is always plenty of contrast when choosing a logo variation.
Primary Logo
Primary Logo on dark background
One-color logo / licorice
One color logo / white
Icon
The full color icon can be used on light or dark backgrounds, but never on a bright color, and must retain an appropriate level of contrast.
Licorice 700 icon can be used on white or light backgrounds. White icon can be used on colored or dark backgrounds.
For favicons and avatars, the icon’s container includes the minimum whitespace, equal to the thickness of its rings. In rare cases when a dark container is needed, the same rule applies.
Full color on light
Full color on dark
One-color licorice
One-color white
Full color inset on white
Full color inset on licorice
One-color inset / licorice
One-color inset / white
Logo guidelines
Clearspace
The clearspace proportion is measured in x, where x = 1 gap + 1 ring. On all sides of the logo, clearspace is 2x.
Space between the icon and the workmark is 1x.
Sizing
To ensure readability the logo should never be reduced to a size smaller than displayed below. Minimum size is 120px wide for web and 1.68 inches for print.
Logo don'ts

Don’t sit the full color logo on a colored background of any kind

Don’t sit the full color logo on a colored background of any kind

Don’t sit the logo on patterns that compete with the logo

Don’t add unnecessary embellishments like drop shadows, patterns, etc.

Don’t tilt, rotate, stretch, or distort the logo in any way

Don’t fill the logo with a gradient

Don’t remove the icon from the wordmark

Don’t invade the logo's personal space with any sort of tagline or text

Don’t combine our icon with other words to create a different meaning
Stablecoin logos
The USDC and EURC logo package provides flexibility across a variety of logo contexts.
The Lockup refers to the wordmark with stylized text, and the symbol. This is used to convey the USDC or EURC brands by name in advertising or collateral. In rare cases, the symbol alone can be used when just a monochrome icon is needed. Use minimally.
The USDC Lockup should always be in black or white. Please choose the color according to the background to ensure maximum legibility.
USDC lockup ON LIGHT BACKGROUND
USDC lockup ON DARK BACKGROUND
EURC lockup ON LIGHT BACKGROUND
EURC lockup ON DARK BACKGROUND
Token logo
The Token Logo refers to the small graphical icon that visually identifies a specific cryptocurrency or token. This is the primary logo, used to represent the USDC and EURC stablecoin in the event of a transaction or a UI context.
The USDC Token Logo is always USDC Blue. It should neither be in black nor be inverted. In monochromatic settings, please use the USDC symbol instead.
USDC / ON LIGHT
USDC / ON DARK
EURC / ON LIGHT
EURC / ON DARK
Clearspace
To ensure the legibility and integrity of USDC logos, please keep other competing graphic elements out of the clear zone.
The minimum clear zone is equal to the opening width in the symbol.
Minimum size for digital applications is 24 pixels height for the USDC Logo and 32px height for the Token Logo.
Minimum sizes in print should be determined on a case-by-case basis, as the result of reproduction can vary drastically depending on the materials and techniques.
Leadership bios & headshots
When referencing our leadership team, please use the following headshots and bios in your materials.
Jeremy Allaire

Jeremy es responsable de la estrategia, la visión y la ejecución operativa de Circle. Aporta más de dos décadas de experiencia en la creación y dirección de plataformas globales de software de Internet, fundador y director ejecutivo de Brightcove, tecnólogo y empresario residente en General Catalyst, director de tecnología de Macromedia y cofundador y director de tecnología de Allaire Corporation.
Heath Tarbert

Heath Tarbert drives Circle’s vision of transforming the future of finance by leading the company’s legal, compliance, risk, policy, communications, talent operations, and international expansion strategy. A seasoned leader in law and finance, he previously served as Assistant Secretary of the U.S. Treasury and Chairman of the CFTC.
Jeremy Fox-Geen

Jeremy aporta 25 años de experiencia en finanzas corporativas y servicios financieros, como asesor estratégico, operador y director financiero, y en puestos de liderazgo en iStar y Safehold, McKinsey, PwC y Citigroup, como director financiero, consultor de gestión y gerente financiero.
Nikhil Chandhok

Nikhil is responsible for accelerating product, technology and AI agendas, developing accessible and easy-to-use products for new and existing customers. He has experience developing tech-forward products and software that advanced mobile devices, streaming video, AI, and Augmented Reality at companies, including Meta, Google, YouTube, and Microsoft.
Elisabeth Carpenter

After 9 years serving as Circle’s COO, Elisabeth turned her attention to accelerating and giving permanence to our broader mission to raise global economic prosperity. Leading global strategic engagement, she forges relationships with critical commercial, non-profit, and non-governmental organizations to drive Circle’s mission through stablecoin network growth and adoption worldwide. She brings decades of experience leading companies revolutionizing industries ranging from financial services to nonprofit fundraising to media as COO of Evertrue, and SVP at Brightcove, News Corporation and BSkyB.
Dante Disparte

Dante lidera el crecimiento global y la estrategia regulatoria, la política pública, la expansión del mercado, las operaciones internacionales y las comunicaciones. Es un líder estratégico clave que desarrolla nuestro negocio, forja relaciones gubernamentales y nos lleva a nuevos mercados. Aporta décadas de experiencia en el manejo de temas financieros y de riesgo complejos a nivel global y, más recientemente, se desempeñó como fundador de la Diem Association.