SUKU’s NFT marketplace is making waves in the physical space

The Opportunity

Rapid growth requires sophisticated processes

SUKU’s vision and trajectory have picked up noteworthy attention. Between being named one of Forbes Top 100 Blockchain Startups and tracking 100,000+ items in real time, SUKU has spent plenty of time in the spotlight and their customer base has grown rapidly. 

Recently, NBA star Spencer Dinwiddie jumped in on the action and set up an auction for a game worn shoe via the Infinite Marketplace for charity. In this instance, the NFT can be redeemed for the physical shoe. NFC tags placed in the shoe guarantees authenticity. Dinwiddie’s leveraging the carbon-negative marketplace shows a broader movement of brands and influencers bringing physical merchandise to the digital space while protecting the environment.

But this rapid growth and spotlight also required SUKU to evaluate their operations to ensure they provide an exceptional customer experience while maintaining the highest regulatory compliance. They needed seamless payments and strict compliance from a trusted partner.

“Payment providers typically have a number of hoops to jump through - we didn’t want our payment process to be clunky or put our business at risk.

- Thane Tokerud, Financial Controller, SUKU

THE SOLUTION

Circle provides a seamless customer experience and continued growth within the ecosystem

With no plans to slow down any time soon, SUKU sought a partner who could provide a seamless, future-proof customer experience for the long haul.

 “With a long term perspective, Circle was the obvious choice. Circle is a big part of the maturation of the ecosystem and we need a partner that believes in the space as well.”

- Thane Tokerud, Financial Controller, SUKU

 

As with SUKU, Circle broadens the opportunity to participate in this space, and makes it easy for new users to get started. In addition to a robust product suite and broad partner network, Circle’s upcoming roadmap will offer even more payment rails - providing easier access to more customers. With Circle, SUKU can continue to expand and grow with the ecosystem and continue to provide innovative experiences for users around the world

SUKU is a distributed ledger-based ecosystem for the digital sale and resale of assets and NFTs. In December of 2020, INFINITE Powered by SUKU was launched to allow users to add authentic physical items to the Infinite product network. Products are verified through an issued NFC tag, which is activated and attached to the product, and acts as a bridge to a digital title. Dedicated to protecting the environment, SUKU’s product suite runs carbon negative by purchasing carbon credits and operating on the Hadera Hashgraph system, all the while bridging the digital divide.

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Payments

The next generation payments processing solution.

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Payouts

Programmatic, fast and global payouts

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Accounts

Accessible, reliable accounts infrastructure.

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