Senior Product Marketing Manager, Web3
Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency and public blockchains for payments, commerce and financial applications worldwide. Circle platforms and products provide a suite of internet-native financial services for payments, treasury infrastructure and capital formation. Circle is also a principal developer of USD Coin (USDC), which has become the fastest growing dollar digital currency in the world. USDC has grown to over 53+ billion in circulation and supported over $1.9+ trillion in transactions in the past year. Circle’s payments and treasury infrastructure services available through the Circle Account and APIs helps bridge the legacy financial system and digital currency and blockchain based finance. Circle’s SeedInvest service brings internet-native fundraising and capital formation to startups and growth companies. Combined, Circle’s suite of services helps companies to participate in a more open, global and inclusive financial system.
What you’ll be part of:
With the mission “To raise global economic prosperity through the frictionless exchange of financial value,” Circle was founded on the belief that the internet, blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economy. We envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money and internet-native finance. We believe such a system can raise prosperity for people and companies everywhere. Our mission is powered by the values we espouse and which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees and families, our local communities and our world. Furthermore, we are also Mindful, Driven by Excellence, and High Integrity.
What you’ll be responsible for:
Circle is looking for a Sr. Ecosystem Marketing Manager to support the launch and activations of our Web3 ecosystem partners. In collaboration mainly with our Alliances, Marketing and Product teams, this individual will build, execute, and iterate an integrated marketing strategy to launch and activate our partnerships with blockchains, wallets, and decentralized applications to grow USDC in circulation and drive usage of Circle products.
What you'll work on:
- Owning the go-to-market launch of our blockchain partnerships through facilitation of press releases, co-marketing, and sales training.
- Being the SME of each blockchain and wallet partner to our internal teams including uncovering ecosystem insights and advocating for their needs.
- Identifying new co-marketing and activation opportunities with blockchains, wallets, applications and other web3 ecosystem partners
- Partnering with Product and Alliances to develop and execute multi-pronged partner activation strategy.
- Creating technical marketing materials (i.e. pitch decks, collaterals, webinars, case studies, sales training docs) on USDC and Circle Products for our web3 partners.
You will aspire to our four core values:
- Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
- Mindful - you seek to be respectful, an active listener and to pay attention to detail.
- Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals.
- High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.
What you’ll bring to Circle:
- 10+ years of relevant work experience within product marketing, partnership marketing, and/or product management.
- Prior experience in crypto, fintech, or payments; strong understanding and knowledge of blockchains and wallets are preferred.
- Strong technical knowledge, with ability to dive into technical topics but also understand and communicate the bigger picture.
- Experienced in building trust and influencing Marketing, Product, Engineering, BD, Sales, and other teams to achieve a common goal.
- Possess a “can-do” attitude. Owning a problem or project excites you and empowers you to take 100% responsibility to achieving your goal.
- Thrive in situations of ambiguity and can execute in a fast paced and dynamic environment. Crypto is constantly evolving, what you worked on last month might not be what you work on today, and that’s exciting to you!
- Have an inexhaustible desire to learn. You want to be a pro at the frontier of industry defining tech like DeFi, NFTs, DAOs, and Web3.
- Experience/familiarity with Slack, Apple MacOS and GSuite.
We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.